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TikTok is introducing a fresh option that allows them to lessen the volume of AI-made media appearing in their streams. This step comes as the platform disclosed that it now features over 1 thousand million AI-generated clips.

Testing and Rollout

This change is being tested over the next few weeks before a full-scale rollout. This development coincides with a surge in AI-generated material, fueled by recent AI video creators.

AI Proliferation Online

Studies have shown that approximately a tenth of the quickest rising content creators on a competing service primarily display content made by AI. A large amount of this output is deemed “AI slop”, a label for poor-quality, bulk-generated content that is often absurd or bizarre.

Based on user feedback that many people like content made with AI tools, including computer-generated images to science explainers, and we aim to give people the ability to adjust the amount of that, based on their own choices,” said a company executive.

Volume and Proportions

TikTok announced that there are now 1.3bn videos on its app labeled as made with AI. Overall, more than 100 m media items are submitted to the service each day, making clips made by AI a limited portion of its complete catalog.

Customizing Your Feed

Members will be able to reduce or increase the amount of artificial media they view by opening the content preference setting in the platform and choosing “AI-generated content”. Additional categories that are already be adjusted under the setting cover news, style, beauty, and choreography.

Platform Guidelines

The platform’s rules oblige users to label convincing AI-made content, and it bans dangerous AI impersonations of celebrities or critical incidents. Any realistic artificial content that is not labeled can be taken down under its terms of service.

Furthermore, the app will henceforth attach an artificially created watermark to content created with its built-in AI features, or detected by an industry-wide initiative for spotting artificial media. This action is designed to deter users from trying to circumvent the disclosure requirement.

AI Literacy Programs

The platform is furthermore introducing a $2m AI literacy fund for professionals and groups to create educational content about responsible artificial intelligence. This program will support educational bodies focused on training programming and robotics.

Platform Protection

TikTok has justified its safety measures, during debate over plans to cut jobs for a large number of review team members in Britain. It is planning to reduce hundreds of positions in its trust and safety department in its British office, with labor groups and online safety experts voicing alarm that people are being substituted by machine-led review.

A trust and safety lead clarified that staff-based oversight would continue to be important, but automated tools can protect employees by removing the most graphic content ahead of it gets reviewed by humans. The platform reported a significant reduction in shocking and graphic content handled by human moderators over the last 12 months due to reliance on its machine learning processes.

It is vital to balance humans and technology to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as rapidly, which is the area in which a extensive automated help is proving valuable process content quickly.”